Cannabis Portfolio
The cannabis industry is as rewarding as it is challenging. As women, these highs and lows are even more extreme than what our male counterparts may experience. So, what happens when burnout hits? Increasingly, women founders, leaders, and executives are turning to mind-altering psilocybin retreats, seeking out profound personal and professional growth.
March 2024
Member Blog: Solvent vs Solventless
Conflicting consumer demands layered with other industry influences mean that choosing a single extraction technology to apply across all markets is impossible, especially if long-term growth is the goal. Instead, consider a harmonious extraction strategy.
April 2023
Why Aren't We Talking About the Sexy Side of Cannabis?
Cannabis can improve your libido and sexual satisfaction, yet these benefits are missing from the marketing. An exploration of the plant's ability to enhance pleasure, orgasm, and satisfaction.
March 2023
Tactics for Educating Customers on Terpenes
With more curiosity at the cannabis counter, it's the perfect time for budtenders to begin having more nuanced discussions with their customers that go beyond THC.
I spoke with two Canadian retailers to find out what tactics they’re using to transform the conversation about cannabis into a terpene-rich one.
SEPT/OCT 2023 Issue
What is Tetrahydrocannabivarin (THCv)? No Longer a Minor Cannabinoid
Tetrahydrocannabivarin (THCv) is a cannabinoid produced naturally by cannabis plants. But it’s also popping up as a THC alternative in hemp-derived consumer products.
Over the last decade, THCv has gone viral as the so-called ‘diet weed’ but there are now other (and more substantiated) therapeutic applications on the books.
April 2023
Cannabis Accessory Trends 2024: Targeting a Sophisticated Consumer
Technical upgrades are rolling out in everything from water bongs to stash boxes, which say a lot about the sophistication of the 21st-century consumer. A growing subsection of the consumer market is nerding out over temperature, control, and connectivity—and they are quite willing to invest in a high-end device to do so.
MARCH/APRIL 2024 Issue
Aeroponics 101: The Fundamentals
a highly technical design and has significant maintenance needs, an aeroponics system promises higher yields, space efficiency, and rapid growth. It’s undeniably an attractive option for the commercial cannabis sector.
March 2024
The Harmony of Solvent and Solventless
Solvent and solventless are two technologies normally pitted against each other. But the secret to navigating the challenges of today's cannabis industry come from using these two technologies in concert.
Spring 2023
Cannabis Cultivators: Business Plan Pitfalls You Can’t Afford to Make
Entrepreneurs and investors are eager to jump
into the Green Rush. But starting a cultivation, production, or manufacturing business in today’s climate requires more strategy, business acumen, and deeper cultivation analytics than what many new entrants may assume.
Spring 2022
The Process of Pre-Extraction Processing
Pre-extraction processing describes all the necessary steps in the harvesting, handling, and preparation of cannabis, leading up to the extraction itself. Typically, these protocols kick in at harvest time, but for solventless extraction, they often start with strain selection.
January 2023
Cannabis Suppositories: A New Frontier for Wellness Brands
Cannabis suppositories, perhaps an unexpected consumer packaged good, are increasingly available on dispensary shelves. I speak with patients, suppository brands, and a marketing expert on this novel new cannabis product.
November 2022
How One Company Created a New Standard for National CBD Testing
The U.S. consumer hemp market now has the first-ever standardized national hemp testing panel thanks to SC Laboratories, Inc. (SC Labs). I interview SC Labs on the development of this test, and how it could revolutionize the sector.
January 2023
Unpredictable Weather and Automation Technology are Pushing Agriculture Indoors
To improve yield, make better use of limited resources, and mitigate the risks posed by climate change, the future of farming is moving indoors. Here is how advances in automation and controlled environment agriculture (CEA) will make this move feasible.
November 2022
How Two Legacy Operators Are Changing the Technology Behind Cannabis Delivery
“You want to control your own data, you want to control your own SEO, and you want to have the technology be nimble enough to launch new segments – to customize.” Thats what Jessie May wants from any technology that supports cannabis delivery, so she built it.
October 2022
Fire Season is Here: Testing Cannabis for Smoke
Last year, in 2021, 7.7 million hectares were lost to forest fires in the US, with 2.6 million lost in California alone (The Guardian). And, as cannabis cultivators are quickly learning, smoke taint in cannabis flower can be nearly just as devastating as the fires themselves.
Fall 2021
The Industry’s Dirty Secret: Lab Shopping
For those who have been in the cannabis industry since day one, the concept of lab shopping is definitely not new. But with more states than ever before opening adult-use markets, lab shopping is increasingly a serious concern — for consumers, for producers, and for labs themselves.
August 2022
Could a MTHFR Gene Mutation Connect Cannabis and Depression?
Genes impact the medicinal experience of cannabis experience — the frustrating fact that edibles just don’t work or that THC induces anxiety. Could a new study explain the potential connection between MTHFR gene mutation, cannabis use in adolescence, and depression?
Feb 2020
Salt Spring Island,
British Columbia, Canada